Insight from the field: advertising, video, live commerce, global distribution, and design.
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The order of decisions to settle right after choosing to sell in Korea. Eight items — seller of record, first items, stock location, landed cost, Korean naming, ownership, support and the decision cycle — plus why channels, documents, budget, timeline and partner materials come after them.
The five places a purchase passes through in Korea, one by one: a search portal, the places where reviews collect, open marketplaces and the checkout screen. What is checked at each, where people stop when there is no answer, and what a company entering for the first time prepares first.
Decide first whether the name is spelled by sound or translated by meaning. Spelling by sound adds syllables, and f, v, z, r and l collapse into single letters. Includes the six-step check for names already in use, where copy length and sentence order get rebuilt, and five questions for a local review.
Korean detail pages are long because of how the space is divided, not taste — the channel draws name, price and reviews, leaving a seller one block of body images. Order, image count, mobile width.
In Korea the discount is set before the list price. What the displayed number is read as including, how bundles, gifts and coupons differ, and five rows for setting your first price.
Preparing to sell in Korea splits into four groups: company, product, labeling and customs. Where to ask for each, what to record, and which steps repeat with every shipment.
You make the product outside Korea and want to sell it inside Korea. This is about which kind of channel to open first: four types compared, what each needs, and what you hand over.
Translating the home-country site leaves delivery, exchange and contact empty. Ten slots for a first Korean page, three positions for contact points, and three ways to set the domain.
Content placements in Korea split into four — short vertical video, image sets, long-form posts, and where buyer reviews collect. Length and aspect ratio for each, what the opening segment has to carry, which home-market assets move over unchanged, and how subtitles and on-screen text go on.
How one broadcast runs in order and who handles what, plus what the brand hands over by when: product, stock, price, material. Also what overseas brands add on top, and what to keep so it is not a one-off.
Written for a brand outside Korea contacting a creator inside Korea: three types of collaboration, a 6-10 week schedule from first message to published post, four things to check before shipping, what to settle on disclosure, reuse and language, four brief fields, and a seven-field results sheet.
Moving ad copy into Korean takes longer on evidence than on translation. Which four types of statement get asked for a source, what to prepare for each, and how to re-read the copy.
