Planned in Seoul, distributed across Asia.
For brands looking for sales channels overseas, we handle entry into Vietnamese pharmacies and convenience stores and expansion into Southeast Asian department stores. Local distribution and influencer networks, connected as one.
We put your brand on local shelves.
Convenience stores, pharmacies, drugstores, premium department stores — on top of core local networks, we handle everything from overseas store entry to designing the operating structure. We have handled store entry for 16 brands.
LONG CHAU
FPT Retail pharmacy chain All 63 provinces of Vietnam · about 2,000 stores
GS25 VIETNAM
SonKim Group joint venture Linked to the local convenience-store network
33 candidate malls
Thailand 10 · Vietnam 9 · Indonesia 7 · Philippines 7 Premium department stores and malls shortlisted for entry — each researched to the same standard
- ThailandTHAILAND
- Siam Paragon · Central World · Iconsiam · Central Embassy · EmQuartier · Siam Center · Gaysorn Village · MBK Center · Platinum Fashion Mall · Terminal 21
- VietnamVIETNAM
- Saigon Centre · SC VivoCity · Takashimaya Saigon · Diamond Plaza · Estella Place · Giga Mall · Crescent Mall · Vincom Center · AEON Mall Tan Phu
- IndonesiaINDONESIA
- Grand Indonesia · Plaza Indonesia · Pacific Place · Senayan City · Central Park Mall · Pondok Indah Mall · Kota Kasablanka
- PhilippinesPHILIPPINES
- SM Mall of Asia · Greenbelt · Glorietta · Shangri-La Plaza · Robinsons Place Manila · Power Plant Mall · Century City Mall
- InfluencersINFLUENCER
- 519 mega influencers in 10 countries — run directly, from matching to local agency and MCN collaboration
Global Distribution Portfolio.
Work we have made and built up ourselves. Click to view larger.
519 mega influencers across 10 countries.
From shortlisting and matching to local agency and MCN collaboration — a global influencer network SIXONE runs directly.
Countries under management
Mega influencers secured
Consumers in key markets who rely on online reviews when buying
Vietnam
Thailand
Japan
Australia
Philippines
Indonesia
Türkiye
India
Saudi Arabia
Tanzania
2,000 pharmacies, 300 convenience stores. Vietnam’s local retail network.
In Vietnam, where prescribing and dispensing are not yet separated, pharmacies double as drugstores. Cosmetics and health supplements go through the LONG CHAU pharmacy chain, K-food through GS25 Vietnam convenience stores — we design the entry route to fit the category.
LONG CHAU
Vietnam’s leading pharmacy and drugstore chain, run by FPT Retail, the retail arm of FPT Group (founded 2007)
- Store network
- All 63 provinces · about 2,000 stores
- Expansion plan
- 3,300 stores planned by 2026
- Vaccination centers
- 123 in operation
- New-store ramp-up
- Break-even in 6 months on average
- Online
- Own app · remote prescription counseling · delivery service
- Categories
- Pharmaceuticals · health supplements · medical devices · cosmetics
GS25 VIETNAM
A Vietnamese convenience-store chain founded by GS Retail and SonKim Group as a 2018 joint venture (K-food focused)
- Store network
- Past 300 stores · No. 2 in the market
- Franchising
- The only local CVS franchisor · about 40 franchise stores
- Partner investment
- SonKim Retail raised USD 20M from IFC
- Market profile
- 60% of the population under 40 · warm toward Korean culture
- Store format
- Fresh-cooked corners · noodle bars · draft-beer concept stores
Six managed steps to overseas store entry.
From product registration to launch planning — each step’s lead time is shared up front and managed against the schedule.
- 01
Product registration
Products listed for entry; marketing and planning documented
- 02
Documentation
Certification and registration documents prepared per category
- 03
Benchmarking · costs
Competitor comparison; retail price, barcode, and shelving costs negotiated
- 04
Contract negotiation
Contract terms reviewed and agreed
- 05
Review · data updates
Product documentation reviewed and corrected in each retailer’s system
- 06
Launch planning
Launch plan, promotions, sales support, and logistics agreed
Seoul · Guangzhou · Ho Chi Minh City · Hong Kong. We move on the ground.
Headquarters and local offices work to the same standards, so everything from local negotiation to execution runs with no middle layer.
Seoul HQ
218 Yeoksam-ro, Gangnam-gu, Seoul Planning · production · operations HQ
China office
Panyu, Guangzhou, Guangdong China sourcing · local promotion
Vietnam office
Tân Phú, Quận 7 Pharmacy and CVS distribution · influencer operations
Hong Kong office
SIXONE HONG KONG Global advertising · distribution partnerships
We start with what is actually possible.
Not every product gets in. Whether this is your first export to Vietnam or Southeast Asia or you already have overseas experience, we check the product category and local licensing requirements first, shortlist only the channels that can work, and tell you plainly when one cannot. Both direct purchasing and exclusive distributor contracts are available. Contracts and settlement run through our local offices in China, Vietnam, and Hong Kong, and after entry, promotion and channel management continue locally.
Beyond in-store listings, we also handle local online-mall listings, buyer negotiations, and running pop-up stores in department stores and malls.
What to check before you get in touch.
Two questions that come up often when choosing an overseas distribution agency, answered up front.
- How are overseas distribution costs set?
- Listing costs negotiated with the retailer, such as barcode and shelving fees, are set channel by channel in step 3 (Benchmarking · costs). SIXONE’s own fee comes as a written quote once we confirm the number of products, the target countries, and whether the contract is direct purchasing or exclusive distribution.
- What documents are needed for overseas distribution?
- For cosmetics, health supplements, and food and beverages, we first check the certification and registration documents each product needs. Preparing the documents usually takes 7–10 days for food and beverages. If a product will be hard to register locally, we tell you before we proceed.
