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The SIXONE blog.

Insight from the field: advertising, video, live commerce, global distribution, and design.

Content formats in Korea, by placement

Content placements in Korea split into four — short vertical video, image sets, long-form posts, and where buyer reviews collect. Length and aspect ratio for each, what the opening segment has to carry, which home-market assets move over unchanged, and how subtitles and on-screen text go on.

Ad copy for Korea: four claim types

Moving ad copy into Korean takes longer on evidence than on translation. Which four types of statement get asked for a source, what to prepare for each, and how to re-read the copy.

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