What makes SIXONE look like SIXONE.
The symbol mark, the logotype, the brand colors, and the rules that govern them. So the mark reads as the same shape and the same color wherever it lands, this is what to do — and what not to.
VER. 2.0Revised 2026 · Brand management, SIXONE Co., Ltd.
The name 61, tied into a single stroke.
The stroke wrapping the outside is the 6; the vertical line standing at the right is the 1. Instead of setting the two numbers side by side, we folded them into one shape.
Planning, production, and distribution are not split across three companies here — one team carries them straight through. The symbol is that structure, drawn.
- Established
- 2013
- Revised
- 2026
- Composition
- Symbol mark + logotype
The basic elements.
A symbol mark, a logotype, and the signature that ties them together. Those three are all of it.
Symbol mark
SYMBOL MARKThe smallest unit that stands on its own. Use it where space is tight — app icons, favicons, watermarks.
Logotype
LOGOTYPEA drawn form. Never retype it in a font. Use it alone on screens where the symbol has already appeared.
Signature · horizontalDefault
HORIZONTAL SIGNATUREThis is the form for most situations. The size and spacing between symbol and logotype are fixed.
Signature · vertical
VERTICAL SIGNATUREUse it only where the width is narrow or the space is close to square.
Clear space.
The logo needs empty space around it that nothing else enters. We define that width as X.
XXXXX = one third of the symbol height
Keep at least 1X clear on all four sides. No text, image, other logo, or table rule may enter it. The gap between symbol and logotype is the same 1X, and it is already built into the files.
More clear space is always fine. Less is the only thing that is not.
Minimum size.
Any smaller and the inner strokes of the symbol close together, and the shape stops being readable.
| Asset | Screen | Where it is used | |
|---|---|---|---|
| Signature · horizontal | 120px wide | 30mm wide | The form used by default |
| Signature · vertical | 72px wide | 18mm wide | When the width is tight |
| Symbol mark alone | 24px wide | 8mm wide | App icons · favicons |
| Logotype alone | 90px wide | 22mm wide | Screens that already showed the symbol |
On backgrounds.
Light background, the default form; dark background, the reversed one. There is a single test — does the shape read clearly?
- White — default
SIXONE Black — reversed- Accent color — reversed
- Photo — darken first, then reversed
How not to use it.
The eight below have no exceptions, ever.
01Do not change the proportions
Never stretch or compress it horizontally or vertically. Always scale with the ratio locked.
02Do not tilt it
Never rotate or slant it. Always set it level.
03Do not use colors outside the palette
The logo is SIXONE Black or white only. Never fill it with an accent color.
04Do not add effects
No shadows, gradients, outlines, or three-dimensional effects.
05Do not rearrange the lockup
Never change the spacing, size, or order of the symbol and the logotype on your own.
06Do not place it on a background without contrast
If it does not separate from the background, use the reversed form or clean up the background.
- Sixone
07Do not retype it in another font
The logotype is a drawn form. Never substitute typed text for it.
08Do not box it into arbitrary shapes
Apart from the specified app icon, never place it inside a circle, a square, or a border.
Brand colors.
The base is one black. The three accent colors are used only to tell business areas apart.
Base color · PRIMARY
SIXONE Black
SIXONE BlackLogo, headings, body text — the brand’s base color
- HEX
- #0A0A0A
- RGB
- 10, 10, 10
- CMYK
- 0 / 0 / 0 / 96 (인쇄 K100)
Accent colors · ACCENT
Signal Red
Signal RedAd planning · video production · design
- HEX
- #D8402A
- RGB
- 216, 64, 42
- CMYK
- 0 / 70 / 81 / 15
Signal Violet
Signal VioletAI video · AI models · AI product shots
- HEX
- #6A4CF5
- RGB
- 106, 76, 245
- CMYK
- 57 / 69 / 0 / 4
Signal Green
Signal GreenLive commerce · global distribution · web & development
- HEX
- #0C8942
- RGB
- 12, 137, 66
- CMYK
- 91 / 0 / 52 / 46
Neutrals · NEUTRAL
Gray 60
Gray 60Secondary text · captions
- HEX
- #6B6B6B
- RGB
- 107, 107, 107
- CMYK
- 0 / 0 / 0 / 58
Gray 12
Gray 12Image placeholders · tiles
- HEX
- #E9E9E9
- RGB
- 233, 233, 233
- CMYK
- 0 / 0 / 0 / 9
Gray 08
Gray 08Section backgrounds
- HEX
- #F5F5F5
- RGB
- 245, 245, 245
- CMYK
- 0 / 0 / 0 / 4
White
WhiteDefault background · reversed logo
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0 / 0 / 0 / 0
CMYK values are direct conversions of the on-screen HEX. For print that needs a Pantone spot color, check with the brand team before placing the order.
Brand typefaces.
Noto Sans KR for Korean, Inter and Archivo for Latin text and numerals. All three are distributed free of charge.
Noto Sans KR
Korean headings · bodyThe quick brown fox jumps over the lazy dog
Regular 400 · Medium 500 · Bold 700 · Black 900Inter
Latin text · UI labelsStrategy, Content and Commerce
Regular 400 · Medium 500 · SemiBold 600Archivo
Numerals · Latin labelsSINCE 2013 — 0123456789
SemiBold 600 · Bold 700 · ExtraBold 800
Group brands.
Each company and local agency uses its own mark. When one is set beside the SIXONE logo, align them to the same height.
SIXONE Co., Ltd.
Advertising · video · live · development
SIXEIGHT Co., Ltd.
Live commerce planning and operations
Alpha Magazine
Internet newspaper · magazine publishing
SIXONE Vietnam
Vietnam distribution · local advertising
SIXONE Hong Kong
Hong Kong distribution · local advertising
- WINNER CORP.
Winner Corp.
Daegu regional agency
In use.
Print, spatial signage, apparel, equipment and screen — the places the logo actually sits. Select one to view it larger.
Original files.
Use SVG for print, and SVG or PNG for screen. Do not convert to JPG.
Signature · horizontal
Default — the file for most situationsSignature · vertical
For places where the width is tightSymbol mark
App icons · favicons · watermarksLogotype
Screens that already showed the symbolApp icon
The only form where the symbol sits inside a shape
The logo is the property of SIXONE Co., Ltd. Please use it as this guide sets out, and only where the purpose is to introduce SIXONE — collaborations, press, and partnership materials. For anything else, ask us first.