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The SIXONE blog.

Insight from the field: advertising, video, live commerce, global distribution, and design.

How Korean live selling broadcasts work

How one broadcast runs in order and who handles what, plus what the brand hands over by when: product, stock, price, material. Also what overseas brands add on top, and what to keep so it is not a one-off.

KakaoTalkSIXONE customer center on KakaoTalk (opens in a new tab)