The newest tools, a step ahead.
From industry-standard production software to the latest AI we have already vetted — these are the tools SIXONE works with day to day. New tools get tested here first, and only what holds up enters client work.
72tools · 32 production · 40 AI
Video · motion · sound
Editing · subtitles · motion graphics · sound · per-channel encoding7 tools
Premiere Pro
After Effects
Audition
Media Encoder
Animate
Character Animator
Frame.io
Design · photo · layout
Logos · packaging · print · product pages · photo retouching11 tools
Photoshop
Illustrator
InDesign
Lightroom
Lightroom Classic
Acrobat Pro
Bridge
Express
Fresco
Capture
Dreamweaver
3D · generative · assets
Product 3D · materials · typefaces · generated assets8 tools
Substance 3D Painter
Substance 3D Designer
Substance 3D Sampler
Substance 3D Stager
Aero
Firefly
Adobe Stock
Adobe Fonts
Screen design · handoff
Screen design · sharing drafts · comments on the design itself6 tools
Figma
FigJam
Figma Slides
Dev Mode
Figma Make
Figma Sites
Image generation · editing
Generating and editing models, backgrounds, and product shots11 tools
Midjourney
DALL·E
Adobe Firefly
Stable Diffusion
FLUX
Ideogram
Leonardo AI
Krea AI
Recraft
Canva Magic Media
Playground AI
Video generation
Scenes that are hard to shoot, and cuts that need several versions9 tools
Sora
Runway
Veo
Kling AI
Pika
Luma Dream Machine
Higgsfield
Hailuo AI
Dreamina
Conversation · reasoning
Copy drafts · reviewing outlines · translation and localization10 tools
ChatGPT
Claude
Gemini
Microsoft Copilot
Grok
DeepSeek
Le Chat
Qwen
Kimi
Poe
Research · documents
Market research · competitor checks · sourced documents10 tools
Perplexity
NotebookLM
Notion AI
Genspark
Manus
Gamma
Jasper
Copy.ai
You.com
Consensus
Each logo is a registered trademark of its owner, shown here to state honestly which tools we use.
How we use AI.
- Final check
- Nothing generated by AI ships as it came out. We check and correct the places AI gets wrong most often — hands, lettering, product shapes.
- Commercial use
- Anything that goes into a deliverable is made only with tools and licenses cleared for commercial use. Ask, and we will document exactly what was used.
- Handling your material
- Unreleased product information and internal documents are accessible only to the assigned team, and destroyed once the agreed period ends. Sensitive material is received only after an NDA is in place.
- AI or live action
- We do not push AI into work a real shoot would do better. In the consultation we work out together which side pays off.