Skip to content

One team from planning to broadcast.

We handle everything from the product lineup and cue sheet to host casting and post-show clip editing.

1CREW

Five specialists behind every show.

Planning, hosting, production, broadcast, and design in one team. No hunting for a separate vendor per role.

Home-shopping show hosts

We propose hosts matched to product and target and handle their contracts and payment.

Sales-planning specialists

They build the sales structure and cue sheet, locked 3–5 days before air.

Content producers

They plan demo sequences and camera setups and edit the post-show clips.

Broadcast engineers

Redundant encoders and lines, staffed for the entire broadcast.

Live-shopping designers

They create the on-screen banners, captions, and product cards.

Three companies, one team.

Live production company

SIXONE

Studio, filming, and broadcast production lead

Live planning company

SIXEIGHT

Show planning · merchandising · hosting operations

Live advertising company

MDL International

Live ad campaigns · media operations

2SCOPE

Hand us only what you need.

Hand us the entire show, or pick broadcasting, host casting, or studio rental on its own.

Full serviceFULL SERVICE
From product review to the cue sheet, host, broadcast, and post-show clips — one team handles all five steps below.
Broadcast · gearBROADCAST
Planning and hosting are left out — this scope adds only cameras, lighting, broadcast gear, and a broadcast engineer.
Host castingHOST
Pick this when you only need a host. We propose hosts matched to your product category from a pool that includes former home-shopping hosts.
Studio rentalSTUDIO
Our live commerce studio in Seoul can be rented on days when it is free. Terms depend on whether you also need equipment and crew.
Sales operationsSALES
As a registered mail-order business, we can step in as the seller and run the sales on top of producing the broadcast.
3BROADCAST PROCESS

Five steps to air.

Lighting, audio, and broadcast gear stay permanently set in our studio, so the moment your product arrives, the schedule holds.

  1. 01

    Consult · product review

    We hear the product and the goal and decide which platform fits. Once the scope is set, you get a quote within 2–3 days.

    After inquiry
  2. 02

    Structure · cue sheet

    The sales structure and run order are built, and the host is confirmed.

    3–5 days before air
  3. 03

    Product intake

    The real product arrives; lighting, angles, and demo staging are set.

    3–4 days before air
  4. 04

    Rehearsal · live show

    Half a day for setup and rehearsal; the show itself runs 1–2 hours.

    Show day
  5. 05

    Clips · analysis

    You get the recording and highlight clips, plus a walkthrough of retention, clicks, and conversion moments.

    After the show
4PORTFOLIO

Live Commerce Portfolio.

Work we have made and built up ourselves. Click to view larger.

  • Glass greenhouseGlass greenhouseBeauty
  • TailoredTailoredFashion
  • Harvest marketHarvest marketFood
  • Moonlit nightMoonlit nightLiving
  • Beauty gift setBeauty gift setOther
  • Smart devicesSmart devicesTech
  • Weight managementWeight managementHealth
  • ChampagneChampagneBeauty
  • Gallery mannequinGallery mannequinFashion
  • Farm field, handmade jamFarm field, handmade jamFood
  • BedroomBedroomLiving
  • Traditional holiday gift setTraditional holiday gift setOther
Live Commerce: see all 102 →
5LIVE PLATFORMS

The live platforms we broadcast to.

We stream to 18 platforms including NAVER Shopping LIVE, Kakao Shopping LIVE, and Coupang Live. Your own online store and overseas channels work too, and we can simulcast to several at once.

  • NAVER Shopping LIVE
  • Kakao Shopping LIVE
  • Coupang Live
  • 11st Live
  • Gmarket G-Live
  • Grip
  • TMON TVON
  • Interpark
  • Hyundai Hmall ShowRa
  • CJ ONSTYLE LIVE
  • GS SHOP Mobile Live
  • SK stoa
  • NS Home Shopping LIVE
  • SSG LIVE
  • LOTTE ON LIVE
  • Shinsegae Shopping LIVE
  • Gongyoung Shopping LIVE
  • Olive Young LIVE

Home shopping · T-commerce channels.

We also produce and run broadcast content with 11 TV home-shopping and data home-shopping channels.

  • CJ ONSTYLE
  • GS SHOP
  • Hyundai Home Shopping
  • Lotte Home Shopping
  • NS Home Shopping
  • Home&Shopping
  • Gongyoung Shopping
  • KT alpha Shopping
  • Shinsegae Shopping
  • SHOPPING&T
  • SK stoa

Cameras, lenses, lighting — all our own.

No sourcing gear show by show, so image quality and lighting tone stay identical from one session to the next.

  • Approved cinema cameras
  • Cameras · lenses
  • Lighting

CAMERA.

We shoot on the SONY cinema lineup — Netflix-approved cinema cameras.

  • BURANO

    BURANO

    SONY

    8.6K full-frame CineAlta

  • FX6

    FX6

    SONY

    4K full-frame Cinema Line

  • FX3

    FX3

    SONY

    4K full-frame Cinema Line

LENS.

Genuine SONY full-frame G Master lenses only.

  • SEL70200GM2

    SEL70200GM2

    SONY

    FE 70-200mm F2.8 GM OSS II · telephoto

  • SEL2470GM2

    SEL2470GM2

    SONY

    FE 24-70mm F2.8 GM II · standard

  • SEL1635GM2

    SEL1635GM2

    SONY

    FE 16-35mm F2.8 GM II · wide-angle

LIGHTING.

We light with APUTURE’s flagship fixtures.

  • LS 600c Pro II

    LS 600c Pro II

    APUTURE

    600W RGBWW LED · key light

  • The Nova P600c

    The Nova P600c

    APUTURE

    600W RGBWW soft panel

  • Sidus Link Pro and Sidus One

    Sidus Link Pro and Sidus One

    APUTURE

    Wireless lighting control · DMX integration

STUDIO.

We run our own studio and partner with 50 rental studios and set stages.

STUDIO - A

STUDIO - A

Indoor studio

STUDIO - B

STUDIO - B

Extended indoor studio

STUDIO - C

STUDIO - C

Set-stage shoots

FIRST RUN

One show is fine, too.

We run one-off broadcasts. That said, a first show is mostly a data-gathering exercise — results stabilize from the third show on, as the structure and time slot get tuned. The dedicated live commerce studio sits inside SIXONE, with lighting, audio, and broadcast gear permanently set, so a show can go out as soon as the product arrives. Our fee comes down mostly to broadcast length, on-site crew, and the number of shows to prepare. Book a series of shows and the screen graphics and cue-sheet template built for the first show are reused, cutting prep time per show. If results fall short, we analyze retention, clicks, and conversion to show exactly where viewers dropped off.

7REACH

The media that bring viewers to the show.

Opening a broadcast does not gather an audience on its own. We run pre-show exposure and traffic through 10 media channels including Toss and Cashwalk.

  • Toss
  • Cashwalk
  • Shinhan SOL Pay
  • OK Cashbag
  • Cashdoc
  • TimeSpread
  • GENIET
  • Lotte Card
  • Syrup
  • KB Pay
SIXONE Blog

Live Commerce

CLIENT REVIEWS

What clients say when the work is done.

View all 40 reviews

  • Kim** · R*** Co.Local small business · New product launch broadcast

    A schedule planned backward from launch day

    The product release and the broadcast date had to line up, so preparation was counted back from the launch day. Although we did not have much money to spend, a way was found within it. We could check early reactions quickly as well.

  • Jang** · M*** Co.Manufacturing company · Beauty product broadcast

    First livestream, and we handed over everything

    It was our first time doing live, so I was nervous, but they took care of it all, from planning to streaming. Stuff that only lived on the spec sheet got turned into words viewers understand. We're now using the clips from after the show as ad creatives.

  • Ahn** · D*** Co.Arts & culture institution · Seasonal promotion broadcast

    A rushed request, still on air in time

    The season was short and our request came at the last minute, yet the broadcast went live within the window. It stood out while still keeping the character of the event. We now hand it to them again every season.

Live commerce, handled through to broadcast.

Ask about broadcasting
KakaoTalkSIXONE customer center on KakaoTalk (opens in a new tab)