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The order of decisions to settle right after choosing to sell in Korea. Eight items — seller of record, first items, stock location, landed cost, Korean naming, ownership, support and the decision cycle — plus why channels, documents, budget, timeline and partner materials come after them.
The five places a purchase passes through in Korea, one by one: a search portal, the places where reviews collect, open marketplaces and the checkout screen. What is checked at each, where people stop when there is no answer, and what a company entering for the first time prepares first.
In Korea, how long people wait depends on where the inquiry landed. Here are the places inquiries arrive, the reply speed expected at each, how a team in another time zone splits the day, the answers to prepare in advance, and three ways to put a Korean-speaking person in place.
A single total runs out mid-year. How to split a Korea entry budget into one-time, monthly, per-order and stock, which items appear only when you cross a border, and what to cut first.
Five sets of material to gather before a first meeting with a team in Korea - product data, brand assets, home-market sales records, goals and budget range, decision-makers and reply rules.
