Live Commerce client reviews.
Feedback from clients who entrusted us with Live Commerce — on the process and the results.
40reviews · 5 project types
New product launch broadcast
8
- Kim** · R*** Co.Local small business · New product launch broadcast
A schedule planned backward from launch day
The product release and the broadcast date had to line up, so preparation was counted back from the launch day. Although we did not have much money to spend, a way was found within it. We could check early reactions quickly as well.
- Kim** · Y*** Co.Beauty brand · New product launch broadcast
So much to tell, laid out in a clean order
Since we were introducing the product for the first time, there was a lot to explain, and the order of what to show came together neatly. They made sure the color payoff and texture didn't get muddy on screen. The data from the broadcast helped us decide where to take our marketing next.
- Kim** · O*** Co.Tourism service · New product launch broadcast
Pre-broadcast traffic was part of the work
They pointed out that simply turning on a broadcast does not bring people in, so we also ran pre-show traffic efforts together. The feel of the venue also reached viewers through the screen. More inquiries came in than we had expected.
- Kim** · J*** Co.Local small business · New product launch broadcast
Likely viewer questions, built into the show
Questions viewers would probably ask were pulled out and worked into the running order ahead of time. Being a small company didn't mean we got a half-hearted job; they put together a plan just for our budget. We want to do our next new product this way too.
- Kim** · P*** Co.Beauty brand · New product launch broadcast
Product materials repackaged for broadcast
Texture and color must show exactly as they are for this product, and real effort went into making that work on screen. The launch date and the broadcast schedule lined up exactly.
- Kim** · R*** Co.Tourism service · New product launch broadcast
Cue sheet edits were gathered and handled in one go
The broadcast had to carry the vibe of the place through the screen, and that feeling really came alive. They even took care of drawing viewers in.
- Kim** · Y*** Co.Local small business · New product launch broadcast
A tight budget still had room to work
We're a small shop, so at first I hesitated even to inquire, but the plan was shaped around what we could manage. Internal approvals move faster now as well.
- Kim** · O*** Co.Beauty brand · New product launch broadcast
Our existing materials were used to the fullest
With this product, even a slight color shift is immediately noticeable, and it was handled with great care. The wrap-up was tidy as well.
Beauty product broadcast
8
- Jang** · M*** Co.Manufacturing company · Beauty product broadcast
First livestream, and we handed over everything
It was our first time doing live, so I was nervous, but they took care of it all, from planning to streaming. Stuff that only lived on the spec sheet got turned into words viewers understand. We're now using the clips from after the show as ad creatives.
- Jang** · E*** Co.IT startup · Beauty product broadcast
They came with the demo order already planned
How to show the product was mapped out in detail, right down to the demo sequence. Our service is tricky to explain out loud, but on the broadcast it was easy to follow. We've already booked the next episode.
- Jang** · P*** Co.Education service · Beauty product broadcast
The host had tried it first, and it showed
Maybe because the show host had used the product beforehand, nothing in the pitch felt forced. The on-air script came split into a parents' side and a students' side, too. Working on this together gave our own team a feel for running live shows.
- Jang** · O*** Co.Manufacturing company · Beauty product broadcast
Lighting kept screen colors close to the real thing
A great deal of care went into lighting and color, so the colors on screen were close to the actual product. The host's lines were written so the product's merits came across without jargon. We surpassed our sales target as well.
- Jang** · B*** Co.IT startup · Beauty product broadcast
Every prep stage had its checklist
Explanations of our service always run long, and they boiled them down to short sentences. It went smoothly even though it was our first show.
- Jang** · M*** Co.Education service · Beauty product broadcast
What to prepare first before going live
Content aimed at parents and content aimed at students were prepared separately. The product demonstration also came across clearly on screen.
- Jang** · E*** Co.Manufacturing company · Beauty product broadcast
We rebuilt the product lineup together
Product descriptions written in the development team's language were reworded into terms that work on a broadcast. Inventory moved faster than we had forecast.
- Jang** · P*** Co.IT startup · Beauty product broadcast
We lined it all up in rehearsal before airing
Jargon only our team used got swapped for words customers know. Our coworkers rated it well, too.
Seasonal promotion broadcast
8
- Ahn** · D*** Co.Arts & culture institution · Seasonal promotion broadcast
A rushed request, still on air in time
The season was short and our request came at the last minute, yet the broadcast went live within the window. It stood out while still keeping the character of the event. We now hand it to them again every season.
- Ahn** · I*** Co.Food manufacturer · Seasonal promotion broadcast
Discounts and gifts laid out, so the screen stayed clean
Discount bundles and free gifts were arranged so you could see everything at a glance, and the screen never looked messy. Before going live, they went through every line of food copy that might break regulations. Sales went up compared to last season.
- Ahn** · W*** Co.Franchise headquarters · Seasonal promotion broadcast
Screen and hosting tone matched to each season
Each season has its own mood, and the screen layout and hosting tone were changed to suit it. The output came in a form each store could take and use without edits, and our operating workload dropped considerably.
- Ahn** · A*** Co.Arts & culture institution · Seasonal promotion broadcast
We moved the time slot based on past show data
It's an arts event, so it can't be loud, and they stayed on the right side of that line. The prep window was short and I was worried, but nothing went wrong.
- Ahn** · T*** Co.Food manufacturer · Seasonal promotion broadcast
Buyer first, bundle second
Allowed wording and off-limits wording were divided from day one. The promotion structure was clear as well.
- Ahn** · D*** Co.Franchise headquarters · Seasonal promotion broadcast
Creatives sliced up for each channel
We got it in a form our stores don't have to rework. It went down well with our team internally, too.
- Ahn** · I*** Co.Arts & culture institution · Seasonal promotion broadcast
A complicated promotion became simple
The promotion was kept in check so it would not outshine the works. We have already scheduled next season in advance.
- Ahn** · W*** Co.Food manufacturer · Seasonal promotion broadcast
Calm coordination when things changed on site
In food, one expression can cause a problem, and that risk was the first thing they reduced. It worked well for our day-to-day operations too.
Fashion showcase
8
- Jung** · R*** Co.Online retailer · Fashion showcase
Clothing colors finally look true on screen
On camera, clothes easily look like a different color, but the lighting was adjusted so the real shade came through. We now also have rules that let new products slot into the same format as the lineup grows. We beat our target for the showcase, too.
- Jung** · B*** Co.Home & living brand · Fashion showcase
Lots of products, still a clean run order
There were so many products I figured it'd be chaos, but they lined them up well. We agreed that showing items in use mattered more than showing them sitting there, and decided the staging together. We're still using shots from that day on our detail pages.
- Jung** · K*** Co.Healthcare company · Fashion showcase
Styling and outfit order were decided jointly
In the medical field even a single word is sensitive, and the limits on usable language were set in advance. We have agreed to work together on next season's showcase too.
- Jung** · N*** Co.Online retailer · Fashion showcase
Popular items got moved up mid-show
During the stream, whatever products were getting a response got pulled forward and introduced right away. We had so many kinds of items that we'd never gotten around to sorting them, and they started by setting criteria and got it organized. We've been getting more customer questions, too.
- Jung** · M*** Co.Home & living brand · Fashion showcase
Product copy was refined to the very end
These products need their use scenes to come alive, so the situations to show them in were also reviewed with us. The outfits looked good on screen as well.
- Jung** · R*** Co.Healthcare company · Fashion showcase
Our MD and their team were on the same page at once
They pointed out early which medical expressions can't be used on air. There were several products, and they showed them in a neat, easy-to-watch way.
- Jung** · B*** Co.Online retailer · Fashion showcase
Not a single small detail slipped
We sell lots of clothing types, and they set up rules for grouping by category and sorted everything at once. They were good at spotting which products were getting a response.
- Jung** · K*** Co.Home & living brand · Fashion showcase
Footage we could reuse in other places
Just photographing an item on its own doesn't get the message across, so they captured the moments when it's actually used. Reviews on our end have gotten quicker, too.
Food sales broadcast
8
- Seo** · G*** Co.Public institution · Food sales broadcast
Dedicated lighting to make the food look delicious
Lighting and angles were set up specifically so the food would look appetizing. Records for a future audit had already been organized in advance. The stock we prepared sold out during the broadcast.
- Seo** · H*** Co.Fashion e-commerce · Food sales broadcast
Product mix and price points, rebuilt
Clothes are all about timing, so a delayed date would've been a problem, but the broadcast aired on the day we agreed. We've decided to keep it going as a regular show.
- Seo** · R*** Co.Pet brand · Food sales broadcast
They got the product early and planned the demo
Before the show, they took the actual product, looked it over themselves, and worked out how to demonstrate it. The order followed what a pet owner would want to check first. Customer inquiries have clearly picked up since the broadcast.
- Seo** · S*** Co.Public institution · Food sales broadcast
A cue sheet built around the expected order rush
The segments where orders were likely to spike were anticipated, and the cue sheet was adjusted accordingly. The deliverables were also in a format that meets our institution's regulations. Next time, we are thinking of putting other products on air.
- Seo** · S*** Co.Fashion e-commerce · Food sales broadcast
A set tone kept the screen tidy
In fashion, the calendar rules everything, and the show went out on exactly the date we'd been promised. Our average order value went up, too.
- Seo** · G*** Co.Pet brand · Food sales broadcast
Advance materials were organized, so prep was easy
The first thing we were asked was what pet owners find concerning. The eating scenes were captured vividly too.
- Seo** · H*** Co.Public institution · Food sales broadcast
Surprises on site were dealt with on the spot
Document submissions and supporting records followed our procedures exactly, and everything needed was in place before the broadcast began.
- Seo** · R*** Co.Fashion e-commerce · Food sales broadcast
Wording toned to fit regulations
Products turn over quickly in our line of business, which makes speed critical, and not one date was pushed back. The practical burden on our team has also eased.
Names and company names are partially masked to protect client information. Details of each project are available during consultation.