Ad Planning client reviews.
Feedback from clients who entrusted us with Ad Planning — on the process and the results.
48reviews · 6 project types
Brand awareness campaign
8
- Kim** · O*** Co.Beauty brand · Brand awareness campaign
Our brand's strengths came first
Before anything else, we worked through exactly what our brand's strengths are. Color and texture matter in our category, and that part received especially careful attention; the result fits the purpose of our original request, and we are pleased with it.
- Kim** · J*** Co.Tourism service · Brand awareness campaign
Loved that the brand tone wasn't overdone
What stuck with me most was how our brand tone never went overboard. The work had to capture the feel of being there, and they got that too. Once we actually ran it, there was a lot less confusion.
- Kim** · P*** Co.Local small business · Brand awareness campaign
Our existing materials were put back to use
As a small shop we approached this with caution, and the plan was built around our budget. It also helped that our internal review took less time.
- Kim** · R*** Co.Beauty brand · Brand awareness campaign
Turns out a fixed budget still has options
The budget was already set, and they found a different way to work within it. With cosmetics, color and texture matter most, and that didn't get missed either. It was also nice that everyone on our side could now discuss things against the same criteria.
- Kim** · Y*** Co.Tourism service · Brand awareness campaign
Divided internal views became one message
Even within the company, people disagreed about the message, and it was brought together into one. The distinctive atmosphere of the site needed to come through, and it was expressed well. Explaining our brand is considerably easier now.
- Kim** · O*** Co.Local small business · Brand awareness campaign
Why each channel needs a different voice
I got a step-by-step explanation of why the tone should change from one channel to the next. Being a tiny shop, I went in cautiously, but everything was sized to what we could spend. We've agreed to do the next campaign together.
- Kim** · J*** Co.Beauty brand · Brand awareness campaign
Revision rounds wrapped up quickly
There was a set way of taking revision notes, so we never went back and forth over and over. Our products make us picky about how color and texture come across, and they paid attention to that. I'd like to recommend them to people I know.
- Kim** · P*** Co.Tourism service · Brand awareness campaign
First question: how we want to come across
At the outset, they asked what kind of image we hoped to project. The work had to convey the sense of actually being on site, and it was captured well; we also appreciated that they saw everything through to the end.
Social media performance ads
8
- Jang** · P*** Co.IT startup · Social media performance ads
Vague references in, the exact mood out
All we gave them was a handful of vague references, and they still came back with exactly the mood we wanted. I also liked how a hard-to-explain service got put into simple words. The plan was specific enough that several departments could move together without trouble.
- Jang** · O*** Co.Education service · Social media performance ads
Checkpoints for each milestone, planned ahead
What you say to parents and what you say to students can't be the same, and they sorted the two out separately. Our budget stayed where it was, but the response changed.
- Jang** · B*** Co.Manufacturing company · Social media performance ads
Now we know what to fix in our weak creatives
After looking at the creatives that weren't working, they pointed out exactly what had to change. Even the technical stuff came out at a level ordinary customers can follow. People inside the company liked it, so we'd love to do the next project with them as well.
- Jang** · M*** Co.IT startup · Social media performance ads
A target we had drawn too broadly, narrowed
Our service is difficult to explain in words, yet it was organized so that anyone can follow it. When we add more media later, the same team will be our choice.
- Jang** · E*** Co.Education service · Social media performance ads
Picking our next move got easier
Since results were shown separately for each creative, the next call was easy. Copy for parents and copy for students came as two separate sets. We also got to see where our ad money goes.
- Jang** · P*** Co.Manufacturing company · Social media performance ads
A team that keeps refining creatives mid-campaign
Technical terms our people use in the field were converted into language that suits consumers. We have also agreed to plan next quarter's budget together.
- Jang** · O*** Co.IT startup · Social media performance ads
First they showed where our ad spend was leaking
The complicated description of our service was rewritten in words customers can read easily. Report materials also came out organized, so we did not have to make them separately.
- Jang** · B*** Co.Education service · Social media performance ads
We finally knew what to fix first
Parent messaging and student messaging got split into two separate tracks. I'm also glad the rollout never dragged.
New product launch ads
8
- Ahn** · W*** Co.Food manufacturer · New product launch ads
Ideas built around our target customer
Food comes with many limits on what you can say, and anything likely to cause problems had already been filtered out when the proposals reached us. As a result, our internal discussions moved much faster.
- Ahn** · A*** Co.Franchise headquarters · New product launch ads
Our product's strengths, now in shopper language
What's good about the product got put into the words customers really use. It was organized well enough to pass straight down to our franchise stores. First-week launch numbers came in better than we'd hoped, too.
- Ahn** · T*** Co.Arts & culture institution · New product launch ads
We began by setting out how we differ from rivals
The work was kept restrained so that it would not harm the character of our pieces and events. It went out safely within the planned schedule.
- Ahn** · D*** Co.Food manufacturer · New product launch ads
A tight launch timeline, split into steps
The launch date was fixed and time was short, so the to-do list got broken into steps and handled in order. Lines that could break food labeling rules were flagged ahead of time, too. Now our sales team pulls from this material as well.
- Ahn** · I*** Co.Franchise headquarters · New product launch ads
Delivered ready for each channel
Everything was made so our franchise stores could use it right away, with no need for changes on their end. The follow-up product is going to the same team as well.
- Ahn** · W*** Co.Arts & culture institution · New product launch ads
Hands-on with the product before any creative
The feel of our works and events stayed intact, and the story was told without any fuss. It wasn't a team that stops at planning; they thought through production with us as well.
- Ahn** · A*** Co.Food manufacturer · New product launch ads
Price and bundle on the table, then the message
Food ads have a lot of copy restrictions, and those parts were screened out from the start. Our stock sold through faster than expected.
- Ahn** · T*** Co.Franchise headquarters · New product launch ads
A new product with a lot to say, put in order
Being launched for the first time, the product had a great deal to communicate, and what to say first was organized for us. Our stores are using the materials exactly as received, with no edits. We have also agreed to consult them in advance for the next launch.
Public campaign planning
8
- Jung** · K*** Co.Home & living brand · Public campaign planning
The key copy got tweaked right up to the end
Since the job hinged on scenes of people using the product, they worked out the staging with us too. Everything wrapped up fine, all the way through settlement and the results report.
- Jung** · N*** Co.Healthcare company · Public campaign planning
Easy going, since the deliverables were listed first
The project came with lots of paperwork, and they started by laying out exactly what we'd need to submit. Medical wording calls for extra care, and they gave us a way to judge that as well. Later on we could use the files for our audit without changing a thing.
- Jung** · M*** Co.Online retailer · Public campaign planning
Anything that might fail ad review was cut early
We carry a lot of products, but rules were set up and it all got put in order. Our point person changed partway through, and because everything was written down, the handover went fine.
- Jung** · R*** Co.Home & living brand · Public campaign planning
Priorities reset to fit our budget
How the product looks in real use was important, so the direction for staging was settled jointly. We plan to get in touch again for our next project.
- Jung** · B*** Co.Healthcare company · Public campaign planning
Rewritten in language citizens understand
Because the subject was medical, every word felt delicate, so standards for which expressions could be used were set first. The staff in charge on our side were satisfied as well.
- Jung** · K*** Co.Online retailer · Public campaign planning
Even how we'd measure results was written down
We handle so many products, and the first step was building criteria for sorting them. It was something we could put to work on the job right away.
- Jung** · N*** Co.Home & living brand · Public campaign planning
They got along well with the officer in charge
The product needs to look natural in everyday use, so we worked out how to film it together. It was completed without strain within the scheduled period.
- Jung** · M*** Co.Healthcare company · Public campaign planning
Every department's opinion, pulled one way
In medical fields, a single line of copy can cause trouble, and they drew a clear line on how far we could go. They know the procedures well, so it was easy for us.
Local targeted promotion
8
- Seo** · R*** Co.Fashion e-commerce · Local targeted promotion
A tone standard set before work began
Ours is a business where seasons pass quickly, so speed mattered, and the schedule was kept exactly as agreed. The campaign also leaves a noticeably clearer impression now.
- Seo** · S*** Co.Pet brand · Local targeted promotion
Small budget, so we went local
Our budget wasn't big and I was worried, but they suggested narrowing things down to the local area. I liked that the starting point was what pet owners actually want to know. We've seen a clear jump in walk-in customers.
- Seo** · S*** Co.Public institution · Local targeted promotion
A first look at what brings local visitors in
Work for an institution follows fixed procedures, and every document and deliverable was prepared to match them. We are now making good use of the results across several channels.
- Seo** · G*** Co.Fashion e-commerce · Local targeted promotion
Tidy files we could use right away
Our season is short, so being even a little late makes it pointless, and they hit the date. I've told the shop owners around us about them, too.
- Seo** · H*** Co.Pet brand · Local targeted promotion
We were vague, and it still came together fast
At the first consultation, even we weren't sure what we wanted, and they sorted it out quickly. Their starting point was what pet owners wonder about when choosing a product. We'll carry on with them next season too.
- Seo** · R*** Co.Public institution · Local targeted promotion
Copy and visuals pointed the same way
All the documents and deliverables required by administrative procedure were provided without omission. The results proved useful in more places than we initially expected.
- Seo** · S*** Co.Fashion e-commerce · Local targeted promotion
They heard us out and dropped unrealistic ideas
For an online clothing shop like ours, seasons change fast and speed is key, and every deadline was met. They also walked us through how to use the stuff after delivery.
- Seo** · S*** Co.Pet brand · Local targeted promotion
We learned how to start small and scale up
The information pet owners most want to check first was placed up front. Being able to begin with a small budget was a real advantage.
Integrated campaign production
8
- Seo** · S*** Co.Pet brand · Integrated campaign production
One team made it all, so the tone held
The video, banners, and detail page all came from one team, so nothing felt out of step. Their first question was about what pet parents worry about, which I appreciated. With the same budget, we ended up with more to show for it.
- Seo** · S*** Co.Public institution · Integrated campaign production
A day or two was all it took to swap creatives
Even when results meant a creative had to change, the update went in within a day or two. The required forms and supporting documents were lined up by the book as well. We spend less time on internal coordination now.
- Seo** · G*** Co.Fashion e-commerce · Integrated campaign production
Production and ad buying together, so no waiting
In our business, missing the season makes everything useless, and they never missed a date. That's why we gave them the whole next campaign.
- Seo** · H*** Co.Pet brand · Integrated campaign production
The whole campaign viewed first, then the release order
Rather than judging each creative on its own, they treated the campaign as a single package and set the order from there. The content itself was arranged in the order people raising pets would want to learn it. Reporting materials came out already organized, which was convenient.
- Seo** · R*** Co.Public institution · Integrated campaign production
Files divided by media made things easy
The documents and deliverables our institution requires were handled one by one, according to procedure. With no idle waiting in between, the pace of progress was different from the start.
- Seo** · S*** Co.Fashion e-commerce · Integrated campaign production
Work we'd spread across vendors, now in one place
The season turns over fast, so timing is everything, and the promised dates were kept. Because the tone stays steady, the brand looks neat and organized.
- Seo** · S*** Co.Pet brand · Integrated campaign production
Getting the schedule first made our prep easy
Before anything else, they put themselves in a pet owner's shoes and asked what they'd be curious about. I only had to deal with one contact person, which was convenient.
- Seo** · G*** Co.Public institution · Integrated campaign production
No wobble even when we changed course
Tedious tasks such as supporting documents and submission forms were organized to the institution's standards, and our working staff had no trouble using what they received.
Names and company names are partially masked to protect client information. Details of each project are available during consultation.