[The First] Ad Agency SIXONE Launches 'Flat-Rate Branding' with Integrated Services

SIXONE has introduced 'Flat-Rate Branding,' a product that adds design and advertising to its video production services. The comprehensive ad agency has bundled work it once handled separately into a single offering, as reported by The First Media.

SIXONE views branding as the process of unifying a company's identity — or of building a product into a brand. It is work that pulls in design and planning across packaging, websites, apps and platforms.

That is why even a single branding and marketing engagement calls for multiple disciplines.

• Planners and marketers
• Editorial and web designers
• Developers
• Distribution managers and MDs

SIXONE says such an engagement takes at least ten people. The new product assembles specialists from each field into one team, so clients no longer need to source separate vendors on their own.

It is a case of SIXONE packaging its long-standing multidisciplinary approach into a single product.