Press
[Dailysecu] SIXONE Takes the Leap to Full Video Media Company
SIXONE, which began as an advertising agency, has announced its evolution into a video media company with some 300 completed projects.
![[Dailysecu] SIXONE Takes the Leap to Full Video Media Company](/media/2608/3wh5/mt2pykcg25ebih.png)
SIXONE has announced its leap to becoming a full video media company. Founded as an advertising agency, the company has operated as a video ad production house since its 2012 beginnings as Russell, becoming SIXONE in 2020.
Video planners and scenario writers work side by side. Projects are planned around customer surveys and platform algorithm analysis, and the company weighs conversion rates as it carries campaigns through to ad placement.
Commercial shoots use cinema-line equipment.
- Arri Alexa mini LF
- SONY FX6~FX3
To date, SIXONE has completed some 300 projects, including corporate and product promotion, YouTube content, TV commercials, music videos and social media videos. Finished ads run across multiple outlets — social media, cinemas and broadcast channels.
The announcement marks the point at which the company widened its scope to handle everything from ad planning to video production in-house.
